Promoting active recovery after a sprain or strain
We're encouraging New Zealanders to stay active and connected after an injury through a new initiative designed to help people recover faster and return to the things that matter most.
Get back to what matters, sooner
Our ‘Get back to what matters, sooner’ initiative supports people diagnosed with simple injuries, like sprains or strains, to keep moving and maintain social connections during recovery.
Whether it’s walking the dog, playing sport, or enjoying time with friends, staying active can make a big difference.
“We know some people with injuries like sprains and strains are not recovering as quickly as they should,” explains Michael Frampton, ACC Deputy Chief Executive of Service Delivery.
“It’s not good for them – physically and mentally – and it impacts the people around them. We want to help people get back to life and work sooner by showing the benefits of an active recovery.”
Why rest isn't always best
While rest is important, too much can slow recovery.
Research shows gentle movement, such as walking or stretching, helps blood flow, reduces stiffness, and supports a faster recovery.
Staying socially connected also boosts mood, reduces stress, and keeps people motivated to recover fully.
What's your recovery why?
Shaun Jones, ACC Head of External Engagement, says everyone has their own reason for wanting to get back to normal life.
“We all have our own ‘recovery why’ – our reasons for wanting to return to doing the things we love as soon as possible,” he says.
Our content includes videos and practical tips to help motivate people to be active in their recovery, follow medical advice and keep up with physio exercises, stay connected – and set a recovery goal.
You’ll see content on social media, TVNZ+, and Google Search, with more resources available on our website.
Working together to support recovery
The initiative was developed with input from ACC frontline teams and features advice from health professionals and the Mental Health Foundation.
“This work is designed to support the conversations our ACC team have with clients and encourage people across the country to take an active role in their recovery after a non-serious injury,” Shaun says.
Learn more
Check out the videos and tips on our YouTube channel:
YouTube – Get back to what matters, sooner
YouTube – Staying active can help you recover, sooner
