Brand guidelines for ACC providers and suppliers
If you would like to refer to your role as a health provider or supplier delivering treatment and rehabilitation services to ACC clients, you will need to adhere to our brand guidelines.
As a Crown entity, we cannot:
- Proactively recommend or endorse any provider, supplier or product
- Show preference for any provider, supplier or product.
This means there are strict criteria on how you can reflect your role treating ACC clients.
On this page
The ACC logo is trademarked
This means you cannot use the ACC logo in promotional content, including websites, advertisements and marketing material.
Describing ACC funding
Providers and suppliers must clearly represent costs and contributions from ACC for treatments and services.
ACC funded treatments or services cannot be described as “free”.
For example, if there is no co-payment on an ACC funded treatment or service, use the phrase, “no surcharge”. Do not use “free ACC”.
Describing your relationship with ACC
If you are providing treatments or services under the Cost of Treatment Regulations, you can:
- Refer to yourself as a “Registered ACC provider”
- State that ACC may contribute to the cost of your treatment or services.
These statements can only be used in plain text and cannot be incorporated into logos, banners, or other visual content. They must not be stylised or presented in a manner suggesting endorsement or partnership.
You may direct your clients to ACC’s website or contact centre for more information.
If you are a contracted provider or supplier, you can describe your relationship with ACC as set out in your contract.
Describing ACC treatment
It is important clients receive clear and accurate information.
This includes:
- Ensuring claims about treatments or services are truthful, evidence-based, and not misleading
- Avoiding language that implies guaranteed outcomes or endorsements by ACC.