Supporting active recovery
Get back to what matters, sooner.
We want everyone in New Zealand to live life to the full - with their whānau, friends, in their communities and workplaces.
The campaign
When an injury like a sprain or strain happens, it can feel like everything’s on pause. That frustration of missing out on the things we enjoy, and the moments that matter to us, is something many of us know.
Our campaign is here to change that. We’re focused on the benefits of active recovery after a low complexity injury like a sprain or strain. We’re busting the myth that “rest is best.” In fact, too much rest can slow recovery. Staying active and connected can help you heal sooner - and get you back to what matters.
Campaign hero video: Get back to what matters, sooner
Video transcript for Get back to what matters, sooner
[Sombre music fades in, slow-paced, reflective tone]
Video starts as Sam walks through his front door. He has a sling on, is wearing basketball gear and is holding a sport bag and piece of paper.
He places the paper down and we see this is a ‘Patient copy of injury claim’ document with an ACC logo on the top right of the paper.
Sam throws down his bag and keys and slumps against the door frame looking fed up and frustrated at being injured.
The video then shows Sam sitting in a physio office with a clinician.
Sam points to a date on the calendar and the physio and Sam look at each other.
The physio then shows Sam an exercise where he raises and lowers his injured arm.
The video cuts to Sam at home in his garage holding a broom doing the same arm raise and lower exercise.
Sam is then at work. We see him waving to his colleagues who are in the factory while he is sitting in the office doing admin-based work.
He continues to do the arm raise and lower exercise in the office.
The video shows Sam at home in the kitchen, he is holding a milk bottle and attempts the same arm lift exercise, but then holds his shoulder as he realises the bottle is too heavy at this stage of his recovery.
Sam gulps milk direct from the milk bottle to lighten the load. His is partner Sophie walks in and exclaims ‘babe!’ and gives him a questioning look.
Sam then attempts the arm raise and lower exercise with the lighter milk bottle and Sophie smiles and gives him a sympathetic look realising what he was doing.
The video cuts back to Sam in his workplace. He is holding his injured shoulder and looking ahead at dates on a wall calendar for the following month. He does the same arm raise and lower exercise with the page on the wall calendar.
We then see Sam at the photocopier doing the same arm raise and lower exercise.
[Music begins to build — hopeful tones emerge]
We see Sam and Sophie walking from their car to their house holding shopping bags and Sam uses the shopping bag as a weight and does the arm raise and lower exercise.
We see him mark off the days on the calendar with an X. On the calendar we see a date 10 days from now that is circled in red marker.
We then see Sam and Sophie walking in a hospital entrance.
They head through the double doors together and Sam gives Sophie a nervous look.
Sophie gives a reassuring smile to Sam. They are holding hands.
The video cuts to Sophie who is now lying in a hospital bed, in a hospital gown – she looks tired but is smiling.
Sam endearingly places his hand on her forehead and holds her other hand. He is looking at her with pride and emotion.
[Uplifting, positive music playing]
We see a midwife walk over to the couple and hand Sam a newborn baby.
Sam is filled with emotion as he looks at his newborn.
The midwife then hands Sam a second baby.
Sam cradles a baby in each arm.
Sophie watches on from her hospital bed with a facial expression showing pride and love for her family.
In the final scene we see Sam’s face filled with emotion as he cradles his newborn twins in each arm, gently lifting each shoulder.
This is the moment his recovery has led him to — the reward for all his hard work.
We see the new family in a hospital room. The new family share a quiet, intimate moment filled with love and emotion.
Sam holds the twins close in his arms as Sophie reaches out to stroke one of the babies on their forehead.
[Music fades]
Voiceover
An active recovery helps you get back to what matters, sooner.
Text on screen
Get back to what matters, sooner.
acc.co.nz/recoversooner
ACC logo
Video series: Real advice, real recovery
The campaign features a series of short video ads designed to motivate and inform anyone in New Zealand recovering from a sprain or strain injury. Each video highlights:
- Active recovery: Gentle movement helps your body heal faster
- Connection: Staying engaged with whānau, friends, teammates, community and workmates supports mental wellbeing
- Recovery at work: With the right support, most people can safely recover while staying at work.
Click through for expert advice
Each video links to practical, expert-led content on our website and social channels. You’ll find tips and myth-busting advice from:
- Physiotherapists
- Occupational therapists
- GPs
- The Mental Health Foundation.
These experts explain how to be active in your recovery after a sprain or strain, including:
- busting myths and explaining what an active recovery is
- staying connected to your support network
- talking to your GP or employer about recovery options
- adjusting your duties at work.
Backed by evidence
The campaign is backed by clinical and behavioural insights and has been tested with diverse groups across New Zealand to ensure it resonates and motivates people in their recovery from a sprain or strain.
What’s your recovery why?
Everyone’s recovery ‘why’ is different. It might be a big moment, like a birthday, a whānau gathering, or a wedding. Or it might be something smaller, like getting back to walks with friends or the dog.
Whatever your motivation, playing an active role in your recovery can help you get back to what matters, sooner.